Marketing Mix Simulator

This is a simplified marketing mix simulation where you make strategic choices and observe how consumers react. The goal is not to perfectly replicate real markets, but to make core marketing ideas visible and interactive.

How it works
You choose key marketing actions such as pricing and promotion.
The simulation then shows how different consumer segments respond to those choices, letting you visualize changes through in game statistics and outcomes.

Why it’s simplified
The model focuses on a limited set of variables to keep the experience clear and playable. Because of this simplification, outcomes may not always be intuitive, but they highlight cause and effect rather than realism.

What you can learn

• How marketing decisions influence consumer behavior

• How different segments react differently to the same strategy

• Why trade offs exist between visibility, demand, and results

Note
This project was built as a learning experience, turning a marketing idea into a playable simulation.